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Gartner

Gartner is the world’s leading research and advisory company. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

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Spreading Cheesy Cheer - Gartner

Dairy brand Babybel plays off its name for a new campaign that lets parents order personalized onesies featuring its logo. The merchandise campaign benefits nonprofit Baby2Baby, which provides diapers and clothing to young children living in poverty. With brand merchandise surging in popularity this year, Babybel differentiates itself by selling products exclusively for babies.

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3 Ways to Embrace Proactive Data Ethics - Gartner

A consequentialist may say that if the coupon benefits the customer, then sending it is ethical, whereas it’s not if customers find unsolicited coupons creepy. Care ethicists might say that opt-ins or other permissions make unsolicited coupons okay or they may conclude that there are other, less-intrusive ways to attract people to stores.

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Ahead of the Game on Amazon - Gartner

Examples include Shop Now for passive shoppers, Add to Cart for impulse shoppers, Shop Now with coupons for price-sensitive shoppers and ads with reviews for shoppers conducting research. Simply’s holistic efforts on the platform pay off with its overall average rank on Amazon’s Best Sellers for Chips & Crisps at 43 in July 2019—up from

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Top 10 Personal Care Brands in Digital - Gartner

Sonicare adorns its website with a product finder quiz and easy hand-off to e-tailers with coupons to help drive conversion. It also segments its products by key benefit, making for an overall smooth e-commerce experience. 9. Avent Digital IQ: 129

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Top 10 Hair Care Brands in Digital - Gartner

Pantene’s heavy investments in video appear to be paying off. The brand garnered 7.5 million views on YouTube for its “Strong is Beautiful: Dad-Dos” campaign, and also launched geo-targeted video ads offering coupons and directing viewers to the nearest Walgreens store.

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Top 10 Pharma OTC Brands in Digital - Gartner

To top it off, it was just one of the two brands in the Index to beat out Walmart’s Equate on shopping ad visibility, surfacing on 75% of category-specific keywords. s Twitter, for example, features many different types of content, including images, videos, polls, contests, and coupons to help it garner high engagement. The 5-week

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Hype Cycle for Digital Marketing - Gartner

Hype Cycle for Digital Marketing Published: 19 October 2012 ID: G00239752 Analyst(s): Bill Gassman, Adam Sarner, Andrew Frank Summary Digital marketers are changing their customer relationships and marketing operations as new technologies emerge.

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Hype Cycle for Consumer Goods, 2014 - Gartner

Hype Cycle for Consumer Goods, 2014 Published: 21 July 2014 ID: G00262533 Analyst(s): Don Scheibenreif, Dale Hagemeyer Summary Consumer goods manufacturers continue to invest in areas that drive the business and enable them to steal share from competitors.

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Hype Cycle for the Future of Money, 2014 - Gartner

Hype Cycle for the Future of Money, 2014 Published: 06 August 2014 ID: G00263518 Analyst(s): David Furlonger Summary The focus of this Hype Cycle is the evolution of currencies, associated payment mechanisms, business models and enabling technologies to create new commercial ecosystems.

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