CMI: Content Marketing Strategy, Research, "How-To" Advice

Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events.

Actived: Tuesday Mar 2, 2021


Long-Form Content Actually Works on Smartphones

Coupon code for Content Marketing World (4:38): The early-bird registration rate for Content Marketing World 2016 will expire on May 31, 2016. As a PNR listener, if you register now using the coupon code PNR, you can get an extra $100 off.

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Facebook, Google, Netflix, and Disney Begin War Over Content

Register today, and don’t forget to use coupon code PNR100 to save $100 on the cost of registration. The quick hits – Notable news and trends (11:33): Facebook courts video makers for its YouTube killer, “Watch.” (Sources: The Wall Street Journal, TechCrunch)

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Special 200th Anniversary Episode + Content Marketing

Show details (00:01): An advertising blast from the past: “Cuckoo for Cocoa Puffs” (00:30): Robert muses on this week’s theme: Do we know how to truly experience gratitude? (08:55): Welcome to Episode 200: Recorded live on September 11, 2017 (Running time: 1:34:36) (12:35): Your guide to producing better work together: We’ve found that creative content production at most organizations

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Develop Content | Marketing Strategy

Create videos that show off your customers, giving their stories the spotlight; Offer nothing but coupons, offers or discounts; If you’ve got someone on your team who’s articulate, energetic, and convincing, they can make any or all of these ideas sound like the perfect thing to do. The Critical Step You Need to Take Before You Get to Tactics:

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Don’t Settle for Organic; Amplify Your Content

Content amplification is not a one-off task. It’s an in-depth practice that requires a lot of work to get right. Amplification is about making your owned, paid, and earned media efforts work together to drive the best results for your business. To get started, there are a few things you must do. How to start amplifying your content 1.

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Google Subscription: Gift to Publishers?

Register for access, and use the coupon code CMIFRIENDS100 to save $100. Though he’s been a subscriber for a while, a wonderful article in Tearsheet tipped Robert off to the story of how The Points Guy (TPG) became the finance industry’s best content marketing channel. The blog was started by a former Morgan Stanley recruiter who was

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Optimize Website Content with Calls to Action: Tips for

Feature a graphic with a coupon or special offer (don’t rely only on a navigation item that says “coupons”). Promote an off-line seminar. Different studies have repeatedly shown that small business executives are certainly interested in realizing the benefits of online marketing techniques, including social media, search engine

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How to Use Your Analytics for Smarter Content Decisions

When a piece of #content takes off, test in a few other markets & scale if it does well. @rizzleJPizzle Click To Tweet Skip the analytics. I don’t use analytics to inform my future content. Jonathan Kranz, principal, Kranz Communications. I don’t use analytics to inform my #content decisions, says @jonkranz. #CMWorld Click To Tweet Vary it up

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How to Build Your Email List: The (Better Than) Ultimate Guide

Build your email list off site. Just when you thought we’d covered every place to put an email list sign-up form … now it’s time to go off site. 17. Twitter. Twitter lets you collect email addresses with a single click, and it’s free unless you want to connect to your email marketing platform.

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4 Ways Wearable Tech Could Change Your Marketing Strategy

Redg Snodgrass, co-founder of technology accelerator Wearable World, offers modest reassurance: “The good news is your budget allocation is safe for 2014. You’ve got at least six months before early adoption of wearables takes off.” A self-described tech optimist, Snodgrass says the market is accelerating even faster than he anticipated.

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